Rafi Siddique




Master of Computer Application

Institute of Management & Research, Ghaziabad, India. Affiliated from Uttar Pradesh Technical University, Lucknow.


Bachelor of Computer Application

United Institute of Management, Allahabad, India. Affiliated from Veer Bahadur Singh Purvanchal University, Jaunpur, India.


September 2018 - Current
KLWTT (KatalystM Pte Ltd), Singapore

Senior Digital Manager

As a Lead Technical Resource for the Oracle Eloqua, Adobe Marketo, Epsilon Harmony, Salesforce Pardot , IBM Watson Campaign Automation Marketing Automation Platforms: Provide expert MA Program and Campaign advice to the KatalystM Team and their Clients. Provide generic Digital Marketing advice and guidance to the KatalystM Team and their Clients. Assist with Digital and Marketing Strategy and Planning for the KatalystM and their Clients. Provide Pre-Sales and Post-Sales Support to both the Business and Client Development Teams within the KatalystM Group. Provide Expert Advice and Support on Digital Technologies such as Data and Platform Integrations, Search Engines, Landing Pages, Online Analytics etc. Train and Mentor other KatalystM Team Members as and when required.

January 2018 – August 2018
RiDiK Pte Ltd, Singapore

Senior Software Consultant – Marketing

Doing Implementation of Oracle Marketing Cloud and developing an acquisition plan for target markets that include the creation of campaigns, digital marketing optimization, social media programs, continuous performance and measurement of ROI for each tactic to ensure budgets are spent wisely. Developing integrated marketing campaigns to support business goals, doing reporting and tracking of campaign performance through Eloqua, Google Analytics, and Website, tracking codes and others as appropriate.

April 2016 – December 2017
Agile Consulting Pvt Ltd, Gurgaon, India

Senior Eloqua Consultant – Marketing

Providing marketing automation strategy, planning, measurement, optimization, consulting, implementation and execution services to the marketing automation team (using Oracle Eloqua & Oracle Responsys tools). To Establish and maintain scalable processes that ensure best practices in campaign and lead management. Working with other team members in marketing and sales to support specific initiatives, customized communications, and channel segments.

June 2015 – March 2016
Marmato Consulting LLC, Orlando, Florida

Digital Marketing Automation Manager

Worked as SME for CRM Tool (Oracle Eloqua, Marketo) implementation, Social Media Marketing, Lead generation & Nurturing Campaign Segmentation and Execution. To Assist in Strategizing, Planning and Lead execution/implementation of automation of Digital Marketing campaigns and manage different aspects of the campaigns including budgeting, forecasting, accruals, monitoring and reporting and ensuring implementation of best practices in the campaign and lead management. Also Create and maintain KPI reports on marketing and sales activities, effectiveness, and business impact.

July 2014 – July 2015
HCL Technologies

Associate Manager - Corporate Strategic Marketing

Acted as liaison between organization and external vendors and leading the transition strategy for implementation the Oracle Eloqua Marketing Automation Platform. Strategizing and successfully implemented new Lead Nurturing Program within the organization to maximize the effectiveness of marketing automation to drive both quantity and quality of leads and increase conversion rates to opportunities. Worked closely with the cross-functional business units, the marketing team to plan, design and implement online and offline marketing campaigns.

June 2013 – July 2014
Verticurl Pvt. Ltd, Coimbatore, India

Team Lead / Senior Product Consultant

Worked on strategizing and managing execution/implementation of marketing campaigns, Lead Generation & Nurturing for various global clients in APAC, North America, and EMEA regions. Lead implementation of multiple Eloqua 9, Eloqua 10, Responsys and Marketo based solutions to achieve optimal utilization of resources and reduce the project and operation cost to maximize ROI. Automation of KPI reports generation and publishing for senior management client to monitor ROI and strategize future campaigns.

Dec 2010 – May 2013
RightWave Info Solutions Pvt. Ltd

Senior E-Marketing Consultant

Primary point of contact for all communication between the internal technical team and the customer’s marketing team, providing the necessary expertise in translation of requirement, implementation details and reporting on all active projects, ensuring complete transparency on all development activities. Managing and administering end to end delivery and continual support for customer’s marketing campaigns – automating their tasks, tracking their marketing calendar, setting up and executing their marketing campaigns along with delivering daily updates and reports on the status of active campaigns.

June 2010 - Dec 2010
SanjogSangini Matrimonial Services, Noida, India

Web Developer

Developed and maintained corporate intranet and internet websites. Manage all client relationships and develop the web-based application for corporate clients.

Marketing Skills

Marketing Automation


Demand Generation


Digital Marketing


Email Marketing


Web Development


Technical Skills





Adobe Marketing Cloud


Oracle Responsys




Java Script/ Jquery


Salesforce Marketing Cloud






Salesforce Pardot


IBM Watson Campaign Automation


Dot Digital


Epsilon Harmony