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Rafi Siddique

Rafi Siddique

I am a result oriented professional with more than 9+ years of experience in Marketing Automation, Demand Generation, Email Marketing, Client engagement and Digital Marketing. Experience in consultative orientation along with proven track record of managing various industry verticals and cross-industry solutions. I am a person who is positive about every aspect of life. My career objective is to learn and achieve continuous growth.

I help companies to set up their marketing Automation Platform. I do end to end Marketing Automation Implementation (Smart start for Oracle Marketing Cloud - Eloqua, Responsys, Salesforce Marketing Cloud, Marketo). My job is to develop interactive marketing strategies, i.e. how to help my clients achieve their business goals online. Strategy, as I define it, is about making the right choices and setting priorities among a sea of options. I also provide functional support to my customers to execute their online Campaigns through Oracle Marketing Cloud - Eloqua, Oracle Responsys, Marketo, Harmony, Pardot or any other CRMs.

I consider myself a team player, who is driven and competent with strong technical skills with an ability to initiate, acquire and build long-term relationships.

What I Do

Marketing Automation

By automating the entire marketing process, you can achieve better lead generation, fewer cold calls and a great Return on Investment.

Email Marketing

Email marketing is my forte. I focus on sending curated information that engages an appropriate audience, hence generating better leads.

Demand Generation

Creating a well-curated image of an organization or brand is my passion. With various marketing techniques, I can boost the awareness about your business.

Digital Marketing

By leveraging multiple digital marketing platforms like SEO, SMO, SEM and Email Marketing, I can create a campaign that can boost your sales.

Testimonials

Clients, I have worked with

Resume

8 Years of Experience

Education

2010

Master of Computer Application

Institute of Management & Research, Ghaziabad, India. Affiliated from Uttar Pradesh Technical University, Lucknow.

2006

Bachelor of Computer Application

United Institute of Management, Allahabad, India. Affiliated from Veer Bahadur Singh Purvanchal University, Jaunpur, India.

Experience

September 2018 - Current
KatalystM Pte Ltd, Singapore

Senior Digital Manager

As a Lead Technical Resource for the Oracle Eloqua, Adobe Marketo, Epsilon Harmony, Salesforce Pardot , IBM Watson Campaign Automation Marketing Automation Platforms: Provide expert MA Program and Campaign advice to the KatalystM Team and their Clients. Provide generic Digital Marketing advice and guidance to the KatalystM Team and their Clients. Assist with Digital and Marketing Strategy and Planning for the KatalystM and their Clients. Provide Pre-Sales and Post-Sales Support to both the Business and Client Development Teams within the KatalystM Group. Provide Expert Advice and Support on Digital Technologies such as Data and Platform Integrations, Search Engines, Landing Pages, Online Analytics etc. Train and Mentor other KatalystM Team Members as and when required.

January 2018 – August 2018
RiDiK Pte Ltd, Singapore

Senior Software Consultant – Marketing

Doing Implementation of Oracle Marketing Cloud and developing an acquisition plan for target markets that include the creation of campaigns, digital marketing optimization, social media programs, continuous performance and measurement of ROI for each tactic to ensure budgets are spent wisely. Developing integrated marketing campaigns to support business goals, doing reporting and tracking of campaign performance through Eloqua, Google Analytics, and Website, tracking codes and others as appropriate.

April 2016 – December 2017
Agile Consulting Pvt Ltd, Gurgaon, India

Senior Eloqua Consultant – Marketing

Providing marketing automation strategy, planning, measurement, optimization, consulting, implementation and execution services to the marketing automation team (using Oracle Eloqua & Oracle Responsys tools). To Establish and maintain scalable processes that ensure best practices in campaign and lead management. Working with other team members in marketing and sales to support specific initiatives, customized communications, and channel segments.

June 2015 – March 2016
Marmato Consulting LLC, Orlando, Florida

Digital Marketing Automation Manager

Worked as SME for CRM Tool (Oracle Eloqua, Marketo) implementation, Social Media Marketing, Lead generation & Nurturing Campaign Segmentation and Execution. To Assist in Strategizing, Planning and Lead execution/implementation of automation of Digital Marketing campaigns and manage different aspects of the campaigns including budgeting, forecasting, accruals, monitoring and reporting and ensuring implementation of best practices in the campaign and lead management. Also Create and maintain KPI reports on marketing and sales activities, effectiveness, and business impact.

July 2014 – July 2015
HCL Technologies

Associate Manager - Corporate Strategic Marketing

Acted as liaison between organization and external vendors and leading the transition strategy for implementation the Oracle Eloqua Marketing Automation Platform. Strategizing and successfully implemented new Lead Nurturing Program within the organization to maximize the effectiveness of marketing automation to drive both quantity and quality of leads and increase conversion rates to opportunities. Worked closely with the cross-functional business units, the marketing team to plan, design and implement online and offline marketing campaigns.

June 2013 – July 2014
Verticurl Pvt. Ltd, Coimbatore, India

Team Lead / Senior Product Consultant

Worked on strategizing and managing execution/implementation of marketing campaigns, Lead Generation & Nurturing for various global clients in APAC, North America, and EMEA regions. Lead implementation of multiple Eloqua 9, Eloqua 10, Responsys and Marketo based solutions to achieve optimal utilization of resources and reduce the project and operation cost to maximize ROI. Automation of KPI reports generation and publishing for senior management client to monitor ROI and strategize future campaigns.

Dec 2010 – May 2013
RightWave Info Solutions Pvt. Ltd

Senior E-Marketing Consultant

Primary point of contact for all communication between the internal technical team and the customer’s marketing team, providing the necessary expertise in translation of requirement, implementation details and reporting on all active projects, ensuring complete transparency on all development activities. Managing and administering end to end delivery and continual support for customer’s marketing campaigns – automating their tasks, tracking their marketing calendar, setting up and executing their marketing campaigns along with delivering daily updates and reports on the status of active campaigns.

June 2010 - Dec 2010
SanjogSangini Matrimonial Services, Noida, India

Web Developer

Developed and maintained corporate intranet and internet websites. Manage all client relationships and develop the web-based application for corporate clients.

Marketing Skills

Marketing Automation

90%

Demand Generation

80%

Digital Marketing

75%

Email Marketing

90%

Web Development

80%

Technical Skills

Eloqua

90%

Marketo

80%

Adobe Marketing Cloud

70%

Oracle Responsys

85%

HTML / CSS

90%

Java Script/ Jquery

70%

Salesforce Marketing Cloud

75%

Mailchimp

90%

HubSpot

75%

Salesforce Pardot

90%

IBM Watson Campaign Automation

75%

Dot Digital

80%

Epsilon Harmony

90%

Portfolio

My Works
IBM Watson Certificates

IBM Watson Certificates

Salesforce Certificates

Salesforce Certificates

Salesforce Certifications
Bing Ads Certifications

Bing Ads Certifications

Bing Ads Certifications
HubSpot Certificates

HubSpot Certificates

HubSpot Certificates
Google Certificates

Google Certificates

Google Certificates
Eloqua Certificates

Eloqua Certificates

Eloqua Certificates
Marketo Certificates

Marketo Certificates

Marketo Certificates

Contact

Get in Touch

+65-91206097 / +91-9560722544

Singapore

profile@mdrafi.com

Freelance Available

How Can I Help You?

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