Rafi Siddique

The concept of digital marketing 

Being a digital marketer if I need to describe Digital marketing, I can say that it is one of the marketing processes where online platforms and digital technologies such as phones and desktops are used for promoting your brand among your customers.

My first experience as a marketer was a bit scary where I was nervous and worried but eventually giving up my doubts, I break through it and the results were excellent. Today, I am a successful digital marketer where I have seen many businesses growing out of scratch to great heights. With the help of digital marketing, you can get the online visibility of your website improved and increase the reputation of your brand in the market.

Digital marketing techniques help your customers reach you easily. It is a way in which digital advertising is delivered by marketers through various digital channels. Digital marketing is a broad concept that comprises of some of these big categories:

• Search engine optimization

SEO (Search Engine Optimization) is a process of improving the online presence of a website. With the help of SEO, you can get the online visibility of your website improved and make it more attractive for web users.

Digital marketers can help you improve web traffic quality and provide measurable results for your business through SEO campaigns. It becomes easy to analyze your business strengths and weaknesses and accordingly use tactics and strategies to improve the SEO of your website.

• Search engine marketing 

Search engine marketing is the process of increasing the visibility of your website in search engine results pages mainly through paid advertising. As the trend of online shopping is increasing, companies also need to increase their reach to their customers which can be achieved through search engine marketing.

• Content marketing 

My idea behind content marketing is to reach potential customers by using appropriate and attractive content. Content marketing is important as the content which can generate leads or provide some useful information to your customers is first posted on your website and then promoted through various online platforms, PPC, email marketing, and more for promoting your brand online.

• Social media marketing

With social media marketing, you can generate awareness and also establish trust among your customers. It can help you to get better leads and increase the credibility of your brand.

• Pay-per-click marketing

Pay-per-click marketing is based on paid ads. The marketers can make use of PPC campaigns on different online platforms like Google, Bing, Facebook, Twitter, and more to display their ads to the internet users searching for a particular term related to any of your products and services.

• SMS messaging 

Messaging sounds a little old-fashioned? Where everything is now online. You can send the latest news about your company or provide various offers to your customers through SMS messaging. With text messages and SMS, you can spread a positive review of your brand among your customers.

• Affiliate marketing

In affiliated marketing, the influencers along with their products also promote the products of the other party and get a good commission whenever a lead is generated or a scale is made. This technique is quite ancient and it is now modernized because of the growing use of internet and online marketing.

• Email marketing

Email marketing is considered to be an essential part of digital marketing where reaching potential customers become easy and quick. Through email marketing, you can turn the interested leads into customers.

• Website marketing

A website is something that represents a brand’s products and services and it is said to be the centerpiece of various digital marketing strategies. A website should be designed in a way that it puts a positive impact on visitors. You can always take the help of marketing experts to promote your website on the right platforms.

Achieving success through digital marketing

Considering the current need for digital marketing in the rapidly growing digital market it is important to take the right steps.  I Rafi Siddique with a good knowledge of marketing has helped many new bands, businesses, corporate, startupsetc to get the best digital marketing services for their brand. With a well-designed digital marketing campaign, a company gets an opportunity of increasing your business sales, leads, and enhancing their customer services.

Digital marketing comes with various challenges and it is important to keep up with the latest techniques and use effective channels to put forward the marketing of the products and services in a precise way. Deep research about the company and proper understanding of the customer’s behavior is required to make an accurate digital marketing plan.

I work with all the different aspects considering every minor details of the company and its customers to give productive results. My digital marketing plans help in:

• Generating engaging campaigns by using different channels of digital marketing
• Improve the reach of your business to new markets and increasing your trade globally
• Cost-effective strategies
• Measure your success growth through digital marketing campaigns
• Target the ideal customers

My concept of Digital marketing is simple, digital marketing helps to open a number of opportunities for a business to grow. It can be used anywhere for example on computers, on a subway platform, in various smartphone apps, video games, and more.

It helps a business to grow in different ways by providing an easy and convenient way for the customers to buy their products and services. With the online presence of your business, you get more popularity in the market which takes your business to achieve remarkable success.